I
t all began back in 1941, when the company took over a small workshop in Monza that produced moulded plastic pieces for industry.
Immediately following the war, the laboratory became a small industry, producing a series of standard handles, knobs and handwheels for machines based on original designs.

T
he reconstruction process and the development of Italian industry generated a strong demand for components in the mechanical industry, and this is the context within which many machine builders became familiar with and began to appreciate the advantages of using Elesa products.
A brilliant intuitive idea, destined to enhance
the company's prestige, was to be the first
in this sector to introduce its own product "standardisation".
As a result of this initiative, parameters were defined which became the reference for all manufacturers and users of machine manual operating and control elements.


 

 

THE DEVELOPMENT
 

The overall positive consensus attained encouraged the company to continue its process and product innovation-based strategy, thus enhancing its ability to satisfy all the possible needs that emerged from the evolution in design and from the increasingly sophisticated nature of industrial machinery and equipment.
This was a successful strategy and, even if the needs of the industry at the beginning of the sixties were still rather basic, the
original and functional design of the Elesa items began to emerge as the reference for all designers.
This gave rise to the advertising slogan "ergonomy + design = quality" that would be the hallmark of company communication
to the present.